i daniel blake
I,DANIEL BLAKE
1) What is independent cinema and how is it different to Hollywood blockbusters?
Independent cinema are low budget films and they are very different from blockbusters because they produced and distributed small companies
2) What is I, Daniel Blake about? I,Daniel Blake is about a man who loses his job due to a heart attack which means he needs to go on benefits but couldn't claim them, along the way he meets a single mother who is having trouble settling into the town.
3) Who directed I, Daniel Blake and why is this important?
3) Who directed I, Daniel Blake and why is this important?
Ken Loach directed I,Daniel Blake and it's important because the film is meant to expose and educate people on the things that people in society go through
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
Three methods used to market the movie was:
5) What unusual or creative marketing methods were used to get audiences talking about the film?Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.
- Organise free screenings and talks in community centres across the UK to build local enthusiasm for the film’s message.
- Film was premiered not in London, but Newcastle (where the film is set) to gain local support.
- ‘I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities
5) What unusual or creative marketing methods were used to get audiences talking about the film?Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office? The film grossed £11 million and received a wide range of positive critic reviews. Like all Ken Loach films, it did particularly well in France. As well as Box Office success, it was also a critical success and award winner (including the renowned Palme D’or from the Cannes Film Festival). It made 15.8 million USD at the box office.
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7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow? Independent films are relatable and pander to a specific and niche audience which guarantees them profit because they know their audience personally, whereas blockbusters are usually just big franchise movies made for mostly profit, also they mostly have big named stars. However Independent films work with local actors with natural/raw talent; bringing them to light and possible fame.
8) In your opinion, was I, Daniel Blake a success
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7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow? Independent films are relatable and pander to a specific and niche audience which guarantees them profit because they know their audience personally, whereas blockbusters are usually just big franchise movies made for mostly profit, also they mostly have big named stars. However Independent films work with local actors with natural/raw talent; bringing them to light and possible fame.
8) In your opinion, was I, Daniel Blake a success
I think the basis of success is all about perspective, so from the perspective of someone within the age range that Ken Loach's movies are targeted to, in the UK it wasn't as successful as in France. Or abroad , yet still quite successful in the UK for an independent film, even though it pandered to quite a niche audience.
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