Introduction to Music Video

 

1) What are the key conventions of music video?

Mise-en-scene, performance, fast paced, props,setting, visual effects.

2) What is intertextuality?
 Seeks and theorises links and connections between media texts and textualised social life.
3) When did music videos first become a major part of the music industry?

The modern music videos that we know now came into existence when 24-hour music television channel MTV was launched in the year 1981. 

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV launched in 1981. 

5) How are music videos distributed and watched in the digital age?

Traditionally, distribution happens through record labels and the deals they make with various music outlets. The digital age has radically changed this model, but distributors still play a role in getting music to the public in downloadable and streamable forms.