'Advertising assessment learner response'

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW:the first two questions show you do have knowledge of terminology and the CSPs so the challenge now is adding the depth and exam technique to move up in the levels

EBI:learn/revise the NHS represent and Galaxy advert CSPs.

-Exam technique:you need to read and focus on the questions 100%

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2
Q2: 2
Q3: 0

Q4:4

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

• Good knowledge and understanding of contexts and their influence on media

products and processes, demonstrated by frequent effective explanations of how

contexts are reflected in advertisements.

• Generally appropriate and effective reference to the OMO advert but there are

occasional inaccuracies/omissions.

• Specialist terminology is mostly used appropriately and effectively.

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.it may reinforce stereotypes but actually adding in statics

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.