Represent NHS Blood & Transplant campaign: blog tasks:redone on 14 feb

1) What does BAME stand for?black,asian and minority ethnic

2) Why is there a need for blood in the BAME community?  becuase the blood is a different type and there isnt enough of black and asian people donating blood

3) What does this advert want people to do once they've seen it (the 'call to action')?donate blood

4) Why is the advert called 'Represent'? becuase its representing blood

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?to show there is space for everyone or to say fill the chairs before its to late

7) How does the advert match the key conventions of a typical urban music video?its grime alot of people listen to it and it was sung by a famous songwriter and producer

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
.the song is sung by a women 

.she is a black women

.its also for younger generation

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?its talking about black ,asain and other ethnic groups should donate more blood because there blood type is different and better 

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).