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  1) What year was the advert produced? 1955

2) How were women represented in most adverts in the 1950s? She is wearing excessive make-up and smiling directly at the camera , giving the expectation that women have to be perfect-looking and happy all the time. 

3) How does the heading message ('OMO makes whites bright') and the typography promote the product? The typography is comic-book like which were popular in that time and the slogan "OMO makes whites bright" is quite repetitive which is a persuasive technique. This all promotes the product as it catches peoples eye.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The central image of the advert is the woman doing the washing, for her "costume" she is wearing a green jumper with the sleeves rolled up and colourful clothes over her shoulder. The sleeves rolled up could convey that she is hard working and the colourful clothes could tell us that she may have children 

5) Why is a picture of the product added to the bottom right of the advert? So people know what the product looks like so they can buy it.  

6) What are the connotations of the chosen colours in this advert - red, white and blue?  Patriotism to Britain 

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
The anchorage text use of persuasive language encourages the audience through "showing not telling ". For example the slogan OMO adds brightness to whiteness.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes. The woman is wearing excessive make-up , conveying that women have to look perfect all the time , even when doing house work in the comfort of their own home. The women has a smile on her face, showing happiness , while she is doing housework. Showing that as a women you should be content in doing chores around the house. And lastly , the fact that it's a woman doing the house work for the add and not a man in the advert shows what they thought women were capable of during the time.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading for this advert could be that their washing powder is the best of the best

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

The oppositional reading for this advert could be  that it might be a stereotype of women that could be a harmful ideology to advocate for.