audery hepburn advert
1) What key conventions of TV advertising can you find in the Galaxy advert?text,product shot,slogan,people,music,
2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.it is trying to say that galaxy is a rich and luxury chocolate
3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?she was a british actor and she was used because she looked really wealthy to promote such "rich"choclate bar
5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?the effect is created when cadburys does a close up of the chocolate being eaten
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). the guy at the fruit stand looked nice at first then he changed and look unhappy due to his hand gestures and second the bus driver was shouting and using hand gestures then asoon and the charming lady came (audery hepburn)(heroine) his face had changed and he smiled at her then as she took the had of his face dropped (donor)
4) What is intertextuality?not sure
5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?the effect is created when cadburys does a close up of the chocolate being eaten
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). the guy at the fruit stand looked nice at first then he changed and look unhappy due to his hand gestures and second the bus driver was shouting and using hand gestures then asoon and the charming lady came (audery hepburn)(heroine) his face had changed and he smiled at her then as she took the had of his face dropped (donor)
7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. audery hepburn is presented as wealthy and beautiful and also presented as weak and helpless because she needed a hero in the end
9) What representations of gender can you find in this advert?women need men and man are like heros
10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? in most the add the women is subverted as a damsil in destressed and that she needs help by a man like the guy who asked her to get of the bus and get in the car but she fliped it and made him seem like he was just a driver nothing else(like she didnt need his help)
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